![]() ![]() As Kinsta opted for AMP, “their mobile leads dropped by 59.09%, newsletter sign-ups from mobile dropped by 16.67%, and mobile account creation dropped 10.53%.” Kinsta also identified that news sites benefited from AMP compared to non-news sites. In an article, Kinsta reported a drop in leads by 59%. The Alliance states that “Given that reality, Google should be entering into fair negotiations, and mutually acceptable written agreements, with the news publishers for each specific contemplated use of their content, negotiations that would allow the news industry to attempt to negotiate compensation and control if the playing field were remotely equal.” The Case with Kinsta & the Inference While AMP readers didn’t proceed to the next article, subscribers per million readers recorded through AMP links were 39 percent lower than through non-AMP links. While many news sites did admit some benefit of the technology, the News Media Alliance alleged Google AMP for sabotaging revenue and conversion of readers to subscribers. Core Web Vitals score will no longer determine a position in the Top Stories carousel. Additionally, it’ll also consider the three Core Web Vitals metrics : LCP, FID, and CLS (as well as Chrome’s recent fix to CLS ). ![]() Websites that continue to use AMP will see no difference. But now, Google would prioritize pages that comply with Google News content policies. Website developers concerned about UI/UX can now disregard the AMP version.Īs per Google’s announcement, Google is considering mobile page experience that earlier prioritized AMP pages. Google will also remove the AMP badge icon from the search results. Websites using AMP will receive preferential treatment in Google’s search results, Top Stories carousel, or Google News. In the winter of 2020, Google shared that they would soon phase out their AMP project, and now, starting June 2021, Google’s AMP project would no more influence the ranking of websites on Google search. As a result, Google penalized publishers that didn’t sign up for the AMP project by refusing them the top position. But, most publishers refused AMP as it stripped rich content to fit the Google server to the extent that it would get difficult for readers to tell apart fake articles and phishing clickbait stories from legitimate news. Improved loading time would mean more visitors influencing the website’s trust factor to rank on page 1. To resolve this issue, around Feb 24, 2016, Google came up with Accelerated Mobile Pages Project (AMP), an open-source initiative to improve the mobile web experience for every user. Because of the delay in site load, users would abandon sites and impact the session duration and the bounce rate. It is because most of the time, a website takes several seconds to load on a mobile. Internet users expect websites to load super fast on their mobiles. ![]()
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